The air max 97was designed by Christian Tresser and represented yet another groundbreaking moment in Air technology with an Air sole unit running the length of the entire shoe. Though it still incorporated a layer of polyurethane foam, it offered runners sport-specific crash padding to provide more durable heel-to-toe cushioning. This was the first Air Sole developed specifically for running, harkening back to Nike’s inception as a company on the frontier of high performance footwear for runners.
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Here is the Europe reelease version of the Nike Air Max LUX. As the name suggests, this is a luxurious design that aims to conquer the upper end of the market with its glossy and stylish look. As is the case with Nike however, this luxurious appearance does not sacrifice utility; a careful attention to power and meaning ensure that this is not your run of the mill luxury item.
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NikeStore Europe is going to be flooded with sneakerlovers crazy after these superb items. And it certainly is not a mistake or a random occuirrence that these are so popular. We are proud and happy to introducd these to you as the zenith of luxury.
Just as usual, Nike is bringing back hits from the past. This time around, the Nike air max 97
has been retro’ed in the metallic silver,varsity red,neutral grey colorway. Although 1997 was only twelve years ago, it doesn’t hurt to have a fresh pair to rock. The shoe uses metallic silver leather and mesh, and most of all, the reflective lining throughout the shoe. To finish things off right, the shoe has a white midsole with Air Max unit and a clean black outsole.
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air max 90
, air max 95
, and air max 97
. For this special release, the design of the 360 sole was used in place of the normal sole of the three classics. The shoes were released in the three original colors: red for the air max 90
, green,yellow for the air max 95
, and grey,silver for the air max 97
. More interesting,see you next time.
Wednesday, September 30, 2009
Monday, September 28, 2009
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Premium iD
These light, agile, and swift kicks from Nike are the talk of these days. The non-nonsense design of the pair emphasizes functionality over gimmickry, and style over excess. But even then, there are several aspects of the concept that make the creation stand out above the rest even when it comes to power and confidence.
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The nice grey upper seems to tell us that the limbs of the champion can easily be mistaken for the hardest cement technology has ever conceived. Yet, to also accentuate the flexible and adept mentality of the hero wearing the pair, Nike has softened the heavy message with a form that can easily float tin the air, given the right currents.
As part of their Spring 2010 collection, Nike will be releasing at least two new colorways of the air max 95
. Though there will definitely be more colorways of this model releasing next year, these two are currently the only known color schemes. The first pair features the typical “Neon” colorway, that has been released quite a few times in the past, while the second sneaker yields a blue upper with black, white, and metallic silver accents. Expect both styles of the Nike air max 95
to release in the Spring of 2010.
Premium iD
These light, agile, and swift kicks from Nike are the talk of these days. The non-nonsense design of the pair emphasizes functionality over gimmickry, and style over excess. But even then, there are several aspects of the concept that make the creation stand out above the rest even when it comes to power and confidence.
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The nice grey upper seems to tell us that the limbs of the champion can easily be mistaken for the hardest cement technology has ever conceived. Yet, to also accentuate the flexible and adept mentality of the hero wearing the pair, Nike has softened the heavy message with a form that can easily float tin the air, given the right currents.
As part of their Spring 2010 collection, Nike will be releasing at least two new colorways of the air max 95
. Though there will definitely be more colorways of this model releasing next year, these two are currently the only known color schemes. The first pair features the typical “Neon” colorway, that has been released quite a few times in the past, while the second sneaker yields a blue upper with black, white, and metallic silver accents. Expect both styles of the Nike air max 95
to release in the Spring of 2010.
Sunday, September 27, 2009
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The newest addition to the Nike Air Max line is the Nike Air Max 2009. You can pick them up in nike air max 2009 .
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The Nike Air Max 2009 are the latest addition to the Air Max legacy. The Air Max 2009 shoes have a two-tier mesh, the upper uses flywire technology to provide lower air permeability and comfort, outsole uses RS 1000 ? rubber wear. The new Nike Air Max 2009 will still have Nike +(plus) to track your stats.
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Nike recently unveiled their Nike Air Max 2009. This is big news for two reasons. First, Nike has not introduced a new pinnacle Nike Air Max sneaker running sneaker in a couple of years, and secondly, the Nike Air Max 2009 combines several of Nike's newest and most innovative technologies.
After retooling the Nike Air Max 360 for the past two years, Nike has taken the best of their running technologies to create the Nike Air Max 2009. The Nike Air Max 2009 features a full length 360 degree visible Max Air unit in the sole. Nike's Max Air technology helps runners absorb the shock that the body takes when the foot hits the ground, and helps the body recover faster while running by providing a bouncy energy return.
The Nike Air Max 1 is a classic among fanatics, and is seen here in vibrant colorway consisting of a simple white leather upper along with bright volt highlights. The volt contrasts can be seen on the...
Nike Air Max 2009 with Flywire!
The Nike Air Max 2009 are the latest addition to the Air Max legacy. The Air Max 2009 shoes have a two-tier mesh, the upper uses flywire technology to provide lower air permeability and comfort, outso...
Nike recently unveiled their Nike Air Max 2009. This is big news for two reasons. First, Nike has not introduced a new pinnacle Nike Air Max sneaker running sneaker in a couple of years, and secondly, the Nike Air Max 2009 combines several of Nike's newest and most innovative technologies.
The Nike air max 90 was first released to the public in 1990. The Nike air max 90 was not known by the public as the Nike air max 90 until a couple years after the release. It was named Nike Air Max III, but much like the first World War, it took on a different name after there were successors.The Nike air max 90 was a great performing Nike running shoe. The air max 90 featured a durable midsole which provided wonderful forefoot cushioning which is comperable to today’s best shoes and the Nike air max 90 also featured a large Air Max unit in the heel. The Nike air max 90 was a very lightweight and breathable Nike running shoe because of its mesh upper. Still today, collectors of the Nike air max 90 Retros prefer the mesh uppers 10 to 1 over the solid leather uppers.
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The newest addition to the Nike Air Max line is the Nike Air Max 2009. You can pick them up in nike air max 2009 .
In recent years,stories, with the air max 360's launch,air max running shoes the nike ace family also abandoned the Year are named. However,air jordan sneakers, this change has not been recognized by fans of shoes,air max 360 generations of market performance can only be described as unsatisfactory
Nike running has now inserted the magic fabric into it’s latest incarnation of the air max. The new Nike air max 2009 will have flywire technology and also still have Nike +(plus) to track your stats. Full length Nike Air unit along the outsole will once again give us a smooth ride.
Air Max 2009 Known as the Air Max III until 2000, when it was reissued taking its name from the year of its launch year. The original colourway of white/black/cool grey was chosen to exaggerate the thickness of the sole air unit. The Air Max 2009 is especially popular in Europe. In a report it was seen that reebok outsold nike.
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After retooling the Nike Air Max 360 for the past two years, Nike has taken the best of their running technologies to create the Nike Air Max 2009. The Nike Air Max 2009 features a full length 360 degree visible Max Air unit in the sole. Nike's Max Air technology helps runners absorb the shock that the body takes when the foot hits the ground, and helps the body recover faster while running by providing a bouncy energy return.
we have some detailed pictures of an actual pair of air jordan 2010’s. The ideas seem to keep coming out of Jordan Brand, as they continue to produce at a high level, and these seem to be their next big focus.
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We are not sure if the shoe will resemble these exactly, as the model shown here may in fact be a sample. We have been hearing from people high within the Jordan Brand organization that the Air Jordaneee2 will be the last numbered model, and maybe the air jordan 2010 is the first step in a new direction.
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In recent years, with the air max 360's launch, air max running shoes the nike ace family also abandoned the Year are named. However, this change has not been recognized by fans of shoes, air max 360 generations of market performance can only be described as unsatisfactory. Nike entered in 2009 finally decided to restore the traditional name, launched a renaissance of hope carrying Air Max 2009 +.
The Nike Air Max 1 has officially reached Nike Sportswear Icon status and joins the Air Max 90, Cortez, Dunk, and Air Force 1. To celebrate the Air Max 1's status, Nike is planning several Air Max specials for the Fall. Included within the lineup are the DQM/Bacon inspired Nike Air Max Current Huarache, the Hufquake inspired Nike Air Max Current Huarache, the PATTA x Nike Air Maxim 1, the WEST Nike Air Max 1, and the White/Blue OG AM1 inspired Nike Air Maxim. All of these releases, except for the White/Red Nike Air Maxim 1 which is available now, are set to release this Fall. Read on for more.
You know that extra-fit house wife next door that just might throw her dog out of the window if she doesn’t get her morning run? Well the folks at Nike have a new September AM 2009 release just for her. Featuring a grey fully flywire upper with a blue swoosh and visible air unit sole this is a cool subdued colorway perfect for the stylish-yet-ready-for-business runner.
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The Nike Air Max 2009 has been a great success for Nike, and here we have a new style of the shoe in the Nike Air Max 2009 Leather SI. This edition of the shoe comes in an all white leather upper. With red and minor black accents throughout. These keep the Flywire technology, done in a white stitching in the side panels. Make sure to check out your local Finish Line retailers and get your pair.
Another sneaker to return for this Fall 2009 is the Nike Air Max ST. The sneaker is revamped,
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Air Max + 2009 is the Air Max was once the most popular new subglottic is one of several inherited a small number of its traditional-style combat shoes, but so far very few are also new. We all know that the Department of Air Max professional functionality to create, but the 2009 version of the same in appearance favorably. Now the good news finally came, Air Max + 2009 had landed Nike iD, so that ordinary consumers can also be customized according to their own exclusive personal preferences of the war all the shoes,
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Saturday, September 26, 2009
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According to a new police database, the footwear of choice for criminals are Nikes with Nike air max 95
s being the most popular Daily Mirror. Air Max cushioning has been used in shoes for almost all sports by now including basketball, cross training, golf, casual shoes, sandals, tennis, etc.; however ,the "Nike Air Max" is always a running shoe. An example of a basketball shoe would be "Air Max Uptempo."In September 2006 Nike introduced a special 'one time only pack' which fused the 360 model with three classics.
The three shoes used were the air max 90
, air max 95
, and air max 97
. For this special release, the design of the 360 sole was used in place of the normal sole of the three classics. The shoes were released in the three original colors: red for the air max 90
, green,yellow for the air max 95
, and grey,silver for the air max 97
. More interesting,see you next time.
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According to a new police database, the footwear of choice for criminals are Nikes with Nike air max 95
s being the most popular Daily Mirror. Air Max cushioning has been used in shoes for almost all sports by now including basketball, cross training, golf, casual shoes, sandals, tennis, etc.; however ,the "Nike Air Max" is always a running shoe. An example of a basketball shoe would be "Air Max Uptempo."In September 2006 Nike introduced a special 'one time only pack' which fused the 360 model with three classics.
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The three shoes used were the air max 90
, air max 95
, and air max 97
. For this special release, the design of the 360 sole was used in place of the normal sole of the three classics. The shoes were released in the three original colors: red for the air max 90
, green,yellow for the air max 95
, and grey,silver for the air max 97
. More interesting,see you next time.
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Friday, September 25, 2009
air max 97
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The air max 97
′ was designed by Christian Tresser and represented yet another groundbreaking moment in Air technology with an Air sole unit running the length of the entire shoe. Though it still incorporated a layer of polyurethane foam, it offered runners sport-specific crash padding to provide more durable heel-to-toe cushioning. This was the first Air Sole developed specifically for running, harkening back to Nike’s inception as a company on the frontier of high performance footwear for runners.
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Here is the Europe reelease version of the Nike Air Max LUX. As the name suggests, this is a luxurious design that aims to conquer the upper end of the market with its glossy and stylish look. As is the case with Nike however, this luxurious appearance does not sacrifice utility; a careful attention to power and meaning ensure that this is not your run of the mill luxury item.
NikeStore Europe is going to be flooded with sneakerlovers crazy after these superb items. And it certainly is not a mistake or a random occuirrence that these are so popular. We are proud and happy to introducd these to you as the zenith of luxury.
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Just as usual, Nike is bringing back hits from the past. This time around, the Nike air max 97
has been retro’ed in the metallic silver,varsity red,neutral grey colorway. Although 1997 was only twelve years ago, it doesn’t hurt to have a fresh pair to rock. The shoe uses metallic silver leather and mesh, and most of all, the reflective lining throughout the shoe. To finish things off right, the shoe has a white midsole with Air Max unit and a clean black outsole.
Wednesday, September 23, 2009
air max 97
The air max 97
′ was designed by Christian Tresser and represented yet another groundbreaking moment in Air technology with an Air sole unit running the length of the entire shoe. Though it still incorporated a layer of polyurethane foam, it offered runners sport-specific crash padding to provide more durable heel-to-toe cushioning. This was the first Air Sole developed specifically for running, harkening back to Nike’s inception as a company on the frontier of high performance footwear for runners.
Here is the Europe reelease version of the Nike Air Max LUX. As the name suggests, this is a luxurious design that aims to conquer the upper end of the market with its glossy and stylish look. As is the case with Nike however, this luxurious appearance does not sacrifice utility; a careful attention to power and meaning ensure that this is not your run of the mill luxury item.
NikeStore Europe is going to be flooded with sneakerlovers crazy after these superb items. And it certainly is not a mistake or a random occuirrence that these are so popular. We are proud and happy to introducd these to you as the zenith of luxury.
Just as usual, Nike is bringing back hits from the past. This time around, the Nike air max 97
has been retro’ed in the metallic silver,varsity red,neutral grey colorway. Although 1997 was only twelve years ago, it doesn’t hurt to have a fresh pair to rock. The shoe uses metallic silver leather and mesh, and most of all, the reflective lining throughout the shoe. To finish things off right, the shoe has a white midsole with Air Max unit and a clean black outsole.
′ was designed by Christian Tresser and represented yet another groundbreaking moment in Air technology with an Air sole unit running the length of the entire shoe. Though it still incorporated a layer of polyurethane foam, it offered runners sport-specific crash padding to provide more durable heel-to-toe cushioning. This was the first Air Sole developed specifically for running, harkening back to Nike’s inception as a company on the frontier of high performance footwear for runners.
Here is the Europe reelease version of the Nike Air Max LUX. As the name suggests, this is a luxurious design that aims to conquer the upper end of the market with its glossy and stylish look. As is the case with Nike however, this luxurious appearance does not sacrifice utility; a careful attention to power and meaning ensure that this is not your run of the mill luxury item.
NikeStore Europe is going to be flooded with sneakerlovers crazy after these superb items. And it certainly is not a mistake or a random occuirrence that these are so popular. We are proud and happy to introducd these to you as the zenith of luxury.
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Just as usual, Nike is bringing back hits from the past. This time around, the Nike air max 97
has been retro’ed in the metallic silver,varsity red,neutral grey colorway. Although 1997 was only twelve years ago, it doesn’t hurt to have a fresh pair to rock. The shoe uses metallic silver leather and mesh, and most of all, the reflective lining throughout the shoe. To finish things off right, the shoe has a white midsole with Air Max unit and a clean black outsole.
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Tuesday, September 22, 2009
air max 95
Nike Air Max 95 Premium iD
These light, agile, and swift kicks from Nike are the talk of these days. The non-nonsense design of the pair emphasizes functionality over gimmickry, and style over excess. But even then, there are several aspects of the concept that make the creation stand out above the rest even when it comes to power and confidence.
The nice grey upper seems to tell us that the limbs of the champion can easily be mistaken for the hardest cement technology has ever conceived. Yet, to also accentuate the flexible and adept mentality of the hero wearing the pair, Nike has softened the heavy message with a form that can easily float tin the air, given the right currents.
As part of their Spring 2010 collection, Nike will be releasing at least two new colorways of the Air Max 95. Though there will definitely be more colorways of this model releasing next year, these two are currently the only known color schemes. The first pair features the typical “Neon” colorway, that has been released quite a few times in the past, while the second sneaker yields a blue upper with black, white, and metallic silver accents. Expect both styles of the Nike Air Max 95 to release in the Spring of 2010.
The Nike air max 95
were designed by Sergio Lozano, which he was inspired by the human body. The midsole represents the spine, the graduated panels are the muscle fibers, the lace loops and straps are the ribs and the mesh by the lace loops is the skin. The Nike air max 95
only had the Nike swoosh in two locations, one at the heel of the 95 and the other on the back.
The first Nike air max 95
to release was the Black,Neon Yellow,White color way. The yellow throughout the air bubble really brought the air max 95
to life.
One of the main reasons of the Nike air max 95
for being as popular as it is today would have to be the wide variety of color ways produced, over 150 models to date. Also different materials were used on the Nike air max 95 over the years like 3m, different styles of mesh, patent leathers also a special Nike air max 95 hybrid 360 released that had the air max 95 uppers with the Air Max 360.
Nike has been concentrating on Winter related elements. There was the Dunk Low polar bear, Dunk High polar bear and the Dunk Low sled dog. The above is a very dope colorway not directly inspired by the Yeti but just an fun element added to call out Winter. They also have slight resemblance to the bandaid Dunk Low SB. Look for them now at select Nike retailers including Caliroots.
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These light, agile, and swift kicks from Nike are the talk of these days. The non-nonsense design of the pair emphasizes functionality over gimmickry, and style over excess. But even then, there are several aspects of the concept that make the creation stand out above the rest even when it comes to power and confidence.
The nice grey upper seems to tell us that the limbs of the champion can easily be mistaken for the hardest cement technology has ever conceived. Yet, to also accentuate the flexible and adept mentality of the hero wearing the pair, Nike has softened the heavy message with a form that can easily float tin the air, given the right currents.
As part of their Spring 2010 collection, Nike will be releasing at least two new colorways of the Air Max 95. Though there will definitely be more colorways of this model releasing next year, these two are currently the only known color schemes. The first pair features the typical “Neon” colorway, that has been released quite a few times in the past, while the second sneaker yields a blue upper with black, white, and metallic silver accents. Expect both styles of the Nike Air Max 95 to release in the Spring of 2010.
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The Nike air max 95
were designed by Sergio Lozano, which he was inspired by the human body. The midsole represents the spine, the graduated panels are the muscle fibers, the lace loops and straps are the ribs and the mesh by the lace loops is the skin. The Nike air max 95
only had the Nike swoosh in two locations, one at the heel of the 95 and the other on the back.
The first Nike air max 95
to release was the Black,Neon Yellow,White color way. The yellow throughout the air bubble really brought the air max 95
to life.
One of the main reasons of the Nike air max 95
for being as popular as it is today would have to be the wide variety of color ways produced, over 150 models to date. Also different materials were used on the Nike air max 95 over the years like 3m, different styles of mesh, patent leathers also a special Nike air max 95 hybrid 360 released that had the air max 95 uppers with the Air Max 360.
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Nike has been concentrating on Winter related elements. There was the Dunk Low polar bear, Dunk High polar bear and the Dunk Low sled dog. The above is a very dope colorway not directly inspired by the Yeti but just an fun element added to call out Winter. They also have slight resemblance to the bandaid Dunk Low SB. Look for them now at select Nike retailers including Caliroots.
Monday, September 21, 2009
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Adidas started in 1924 in Germany with two brothers named Adi and Rudolf Dassler. They have made some great shoes over the years and eventually ended up getting their Dassler shoes in the Olympics. They made a lot of shoes together until 1948 when Rudolf leaves Adidas to form his own shoe company: Puma. Over 50 years,Adidas made a lot more shoes and moved into quite a few new factories. Buy some great Adidas shoes here at Oddball today!
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For over 80 years, Adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, Adidas is a global leader not only in the shoe industry, but also in the sporting goods industry. Shoes from the Adidas are available in virtually every country of the world. Oddball is proud to carry quality large size Adidas .
Adidas is delighted to present itself once again as a FIFA Partner for the numerous competitions and developing activities of football's world governing body. In addition, adidas will also serve as Official Licensee and Supplier of the FIFA World Cup? in 2010 and 2014.
Adidas is part of the adidas Group, one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 25,000 employees worldwide and generates sales of about € 9.5 billion (2005).
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Adidas, also known as adidas-Salomon AG (DAX:ADSG.DE), is a German sports apparel and athletic shoe brand that started humbly when founder Adi Dassler began producing athletic shoes in his mother's 20 square meter washroom in 1920. These first shoes, created for running and training, were made by hand without the aid of electricity. In 1924, Adi with the help of his brother and twelve other people, some of them family members, produced approximately 50 pairs of these handmade shoes per day. The Dassler brothers, Adi and Rudolf, registered their shoe company under the name "Dassler OHG". Adi and Rudi leased their first production facility in 1927, calling it "Dassler Brothers Sports Shoe Factory" where 25 people produce 100 pairs of shoes each day. Three years later, Adi Dassler bought the factory with a house on the adjoining plot of land. Dassler tennis shoes are introduced to the market in 1931, and in 1936, Dassler shoes begin their domination of Olympic sports when Jesse Owens wins four gold medals for track and field events at the Berlin Olympics while wearing Dassler shoes. As the most successful athlete in Berlin, he set new world records in all 12 of the events in which he competes. Also in 1936, Adi Dassler's son Horst was born. The death of Horst Dassler would later play a huge role in the course of the Adidas company and brand. Somehow, Adi Dassler's company and brand survived the Great Depression and World War II, factory seizures by the Nazis, financial crises and more to become on of the longest-lived brands in the world. In the early years of the Adidas brand:
1938 Adi bought a second production facility in the center of Herzogenaurach
1948 Adi and Rudolf decided to part ways. Rudolf Dassler founded Puma while Adi went on to found the company now known as Adidas. Soon after the brothers' separation, Adi Dassler registered the famous Three Stripes as his company's trademark and Adidas became the official company name. The three stripes were originally developed as a way to stabilize the midfoot, but soon became synonymous with the Adidas brand.
1952 Adidas was the most widely worn sports shoes brand at the Olympic Games in Helsinki, Finland. Emil Zatopek won three gold medals in one week while wearing Adidas shoes while his wife won the javelin competition. Zatopek won the 5,000m, the 10,000m, and the marathon. This achievement has never been repeated in or out of Adidas shoes.
1954 The German Nation Team won the Football (Soccer) World Cup for the first time, wearing Adidas shoes with revolutionary screw-in studs. In total, 450,000 pairs of shoes were produced in that year.
In 1956 Horst Dassler, son of Adi Dassler, stepped forward into a more prominent role in promoting his family's brand of athletic shoes. Horst traveled to Australia to promote Adidas at the Melbourne Olympic Games, marking the beginning of modern sports promotion while Adi signed his first licensee agreement with the Norwegian shoes factory Onsrud in Gjovik.
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1959 Establishing and building up products facilities in France was the first major task entrusted to Horst, the then 22 yr old son of Adi and Kathe Dassler. In Scheinfeld, he then opened a second German Adidas factory.
1960 Adidas is once again the dominating brand at the Olympic Games, this time in Rome. 75 percent of all track & field athletes have chose to compete in Adidas shoes. Wilma Rudolph, who suffered from polio as a child, won three gold medals.
1961 Adidas began production of apparel and balls.
1962 The first Adidas track suits with the Three Stripes were produced.
1964 Adidas brand dominated the Tokyo Olympic Games with 80% of all athletes wearing the famous Three Stripes.
1968 At the Olympic Games in Mexico, athletes wearing Adidas products continued to be medal winners and leaders. In total, they won 37 gold medals, 35 silver medals, and 35 bronze medals. Also in 1968, "Achille" was introduced to the market as the first real jogging shoe.
1971 Muhammad Ali and Joe Frazier faced each other in the "Fight of the Century", both wearing special boxing shoes designed by Adi Dassler and Adidas.
1972 The "Trefoil Logo" is introduced. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates. Adidas became the official supplier of the Munich Olympics, and the German National Team won the European Football Championship while wearing Adidas shoes.
1974 German once again became the World Cup Champion while wearing Adidas while 80% of all players at the competition held in Germany wore Adidas shoes and apparel.
1975 Adi Dassler was the first non-American inducted into the Hall of Fame of the National Sporting Goods Association.
1976 Adidas was worn by 83% of athletes at the Montreal Olympic Games. They won 75 gold medals, 86 silver, and 88 bronze. Alberto Juantorena, nicknamed "The Horse" won two gold medals using Adidas newly introduces "adjustable spike system"
1978 Adi Dassler died at the age of 78 due to heart failure. His wife, Kathe continued to run the company. Adidas was now producing 45 million pairs of shoes per year.
1983 Horst Dassler founded the "International Sports Culture and Leisure (ISL)," the first worldwide marketing company dedicated to sports events.
1984 Kathe Dassler died just six years after her husband, leaving the company to their son Horst. Horst also received the highest Olympic decoration. At the Los Angeles Summer Olympics, 124 out of 140 nations competed in Adidas products.
1987 Horst Dassler died suddenly at the age of 51. He was unable to finish the global restructuring of the company that he started and the company was left without a leader.
Unfortunately, the death of Horst Dassler in 1987 marked the beginning of a period of serious instability and financial trouble for Adidas. The company incorporated in 1990 ("Aktiengesellschaft") but retained its family ownership. Later the same year Bernard Tapie borrowed money from Credit Lyonnais bank and purchased 80% of Adidas stock for 1.6 billion francs (approximately $360 million) in an attempt to rescue the troubled company, marking the end of Adidas as a family owned company. Tapie was a then famous specialist in rescuing and revitalizing bankrupt companies and had made his fortune this way. He moved production to Asia, perhaps in an effort to save money, and popular artist Madonna was hired for promotion by wearing classic shoes and apparel of the 1970's.
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However, by 1992, it looked like Adidas was in trouble again. Tapie was unable to pay the interest on the loan and asked Credit Lyonnais to sell Adidas. The bank subsequently converted the outstanding debt into equity for the company, an unusual decision given the then-current French banking practices. According to rumors, the state-owned bank tried to get Tapie out of financial trouble as a personal favor because he was, at the time, the French Minister of Urban Affairs. Tapie later sued the bank because he felt spoiled by the sale. Tapie was eventually declared bankrupt after being embroiled in several lawsuits and a soccer-fixing scandal for which he spent six months out of a sentenced eighteen months in the La Sante prison in Paris.
Adidas then acquired the French Salomon group in 1997. The newly formed group is named adidas-Salomon AG. A new generation of athletes, including basketball superstar Kobe Bryant, tennis player Anna Kournikova and soccer legend David Beckham, entered the future with Adidas at their side This new generation symbolized innovation, technology, performance, and contemporary design, and 1997 began to look like the end of a troubled time for the company, but by the next year, Adidas was once again involved in a lawsuit. This time, Adidas sued the NCAA over their rules for limiting size and number of commercial logos on uniforms and apparel. Adidas eventually withdrew the lawsuit and a compromise was reached when both groups worked to establish guidelines. The next few years were prosperous and fairly quiet. Adidas-Salomon AG opened new headquarters offices in Herzogenaurach, and 2000, Adidas became the official supplier and licensee of the 2000 European Soccer Championship in Holland and Belgium and outfitted the European Champion France. The same year, in Sydney, Adidas was represented in 26 of 28 sports and outfits more than 3,000 athletes. Ian Thorpe, a swimmer from Australia, won three gold medals and sets four world records to become the star of the Sydney Olympics while wearing the Full Body Suit (resembles a wetsuit).
Herbert Hainer stepped up to pilot the Adidas team when he was officially appointed CEO and Chairman of the Executive Board on March 8th, 2001. This appointment marked the beginning of a new era for Adidas. In 2002, Adidas signed a deal with popular hip-hop artist Missy Elliot. The custom clothes and shoes worn by the artist and her dancers in music videos and other performances gained ground for Adidas in the urban markets of the U.S. and Europe. Missy Elliot and Adidas later collaborated to release her own line of sport inspired footwear, apparel, and accessories that reflected her personal style, flare, and personality. The collection, called the RESPECT ME collection, was designed to generate the message of "positivity and empowerment." From the official Adidas press release:
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The RESPECT ME collection looks back at adidas? old school street credibility while simultaneously contemporizing the Trefoil for hip hop抯 newer generation. The collection will have 3 competitive components: Bass, Rhythm and Remix ? targeting different looks and distribution channels. Sizes will range from XS to 2XL, for women of all sizes, with select items available as unisex pieces. RESPECT ME is a concept that connects adidas to the street in an authentic and unique way via a strong, positive female artist. Missy Elliott抯 personality and her love for adidas, her music and her fans drive every aspect of the collection.
A percentage of sales from the RESPECT ME line will benefit Break the Cycle, an innovative non-profit organization whose mission is to end domestic violence by working proactively with youth. Missy Elliott is a national spokesperson for Break the Cycle and has pledged to raise $ 5 million for the organization via industry contacts and cause related marketing initiatives. Missy抯 determination to put hip hop back on the positive path is undisputable: 揑 do believe when you reach a certain status in this business, you got to be positive. You have to remember you are a role model.? adidas is proud to join Missy Elliott in these efforts. RESPECT ME is a platform for positivity, empowerment, style, skills, friendship and above all, respect.
The line launched globally in November of 2004 and was successful not only with Missy's fan-base, but in the larger urban women's market. This new method of endorsement and marketing was perhaps inspired by Reebok's Sound and Rhythm Collection, a fusion between sports and music and popular culture at large. Adidas took another giant leap into the future when, in 2005, they introduced the "World's First Intelligent Shoe"; a running shoe, called the Adidas_1, containing a microprocessor able to perform 5 million calculations per second. The processor automatically adjusts the level of cushioning to suit demand and environment, providing personalized impact protection for the wearer. The shoes require a small battery that last for approximately 100 hours. The Adidas_1 retails for about $250 and certainly can be called the most advanced running shoes available to date.
Also in 2005, Adidas sold their partner company Salomon group and announced their intention to buy rival company Reebok for 3.8 billion US dollars. 揳didas is the perfect partner for Reebok,? said Paul Fireman, Reebok Chairman and CEO. 揥ith adidas, we are able to offer an enhanced portfolio of global brands that truly addresses the needs of today抯 and tomorrow抯 consumers. By combining technical innovations such as the Reebok Pump 2.0 and Adidas ClimaCool system, sharing resources, and combining market share, the new Adidas-Reebok group hopes to compete with current market leader Nike and create a stronger presence as a lifestyle brand among today's youth. Says Herbert Hainer, Chairman and CEO of Adidas-Salomon, 揟oday抯 announcement represents a major strategic milestone for our Group. This is a once-in-a-lifetime opportunity to combine two of the most respected and well-known companies in the worldwide sporting goods industry. adidas-Salomon and Reebok are energetic and growing companies with a shared commitment to innovation, sport performance and sport lifestyle.
When the Dassler Brothers went their separate ways in 1949, it would have been hard to predict that their companies would become two of the most globally recognized name brand sneakers, Puma and Adidas. Adidas grew through the 60's and 70's, dominating the market and making the brand well known through sponsorships of football teams, Olympians and famous athletes such as Mohammad Ali. Youth culture has been a significant part of the success of Adidas shoes. Hip Hop has been a significant influence with Run DMC leading the way in their Adidas Superstars and releasing a single called My Adidas.
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The brand has been through several logo changes and still remains instantly recognizable despite its replacement of the beloved Trefoil logo with new performance oriented logo. This new logo adorns all the new performance styles such as the A3 and Clima Cool ranges. While not currently a dominating force in the market, Adidas has retained a respectable share and an authenticity of purpose by sponsoring club soccer teams as well as being the preferred footwear of many national teams at the FIFA World Cup. Adidas stands poised to once again become a leader in the world athletic and lifestyle shoe market
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Adidas‘ latest Sleek Series has succeeded in the past which is why they have released two new styles and color-ways for the upcoming fall season. Overkill has just mentioned that they have the Top Ten Sleek Low and High available for purchase.
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The low cut sneaker features a subtle combination of black, red, white and steel. As opposed to the Hi top style that is made up of white, red, black and steel. Both releases are surprisingly appealing and offer a fresh style from what has been seen in the past few weeks. Now available at Overkill.
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