sale cheap shoes --Adidas plan to enter low end market

When the economic depression appears, we always want a lower consumption. International brands that want to go lower market not just Adidas originals, they all want to lower prices, making consumers even more pro-gaze their products, that is, lower the price actually won the much more profits.
It is reported that, international brands Nike and Adidas learned is considering lowering the price of goods into the low end market. Nike plans to expand sales of 40% in 2015 to 27 billion U.S. dollars, Adidas outlet plans to occupy more stores carried in two three lines cities. Compared with the first line or second-tier cities that the lower end city’s consumption growth is more significant, mainly due to the rapid growth of disposable income and low market penetration.
Found that first-line or second-tier cities sporting goods industry growth rate has slowed down a little, which is reflected in most of the sporting goods department store sale cheap shoes have declined. However, the low-income urban residents increased rapidly, the demand for sporting adidas f50 adizero goods is still strong.

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